Last week, we were out of ketchup, which my children require at every single meal in order to choke down the healthy meals I lovingly prepare for them. I dashed into Walmart, leaving Chris and the kids in the car listening to Kids Place Live and playing with their phones while I, Mom Martyr, did the frantic super market sweep of necessary items. I was fully annoyed that I was food shopping yet again after doing a massive cart-filler just the day before.
What a nice problem to have, right? We have a house full of food, and I’m miffed because I have to run in and buy more food to put on the food so my kids will eat the food. So. Much. Food.
I found Walmart’s massive condiments aisle, full of at least a dozen ketchup options. I surveyed the options, heavy with middle class mom exasperation, and then I made sure to choose the ketchup that had this sticker:
Because that sticker? It means that every item you purchase equals a meal donated to hungry person in need.
1 in 7 Americans struggle with hunger, according to Feeding America.
The USDA concurs, reporting that 48 million people in America, including more than 15 million children, struggle with hunger.
14 percent of American households are food insecure at least some time during the year, meaning they lacked access to enough food for an active, healthy life for all household members.
Walmart’s getting involved to fight against food insecurity for families this spring. Fight Hunger. Spark Change is a nationwide campaign providing millions in grants to participating Feeding America food banks feeding millions of people in need.
To kick off the campaign, Walmart is donating $1.5 million to Feeding America. And we the members of the public can increase that number to a total of $3 million for local food banks through the simplest of activities.
Between now and April 25, participating items purchased, donations collected at the register, and online acts of support will help secure meals on behalf of Feeding America member food banks.
Shopping Equals Meals for the Hungry
For every participating product purchased at Walmart through April 25th, 2016, the manufacturer will donate $0.09 to Feeding America. Just 9 cents is enough to secure 1 meal on behalf of local food banks.
Campbell Soup Company, General Mills, Kellogg, Kraft Heinz and PepsiCo are all participating and they are designating their Feeding America donation products both online and with stickers on the products. Some Walmart stores have in-store signage to help you find them, too.
This sweet video explains how it works.
Social Media Shares Equal Meals for the Hungry
Even easier than shopping? Tweeting and Facebooking. You can do it right now.
Share #FightHunger and Walmart will donate 90 cents, enough to help secure 10 meals through Feeding America member food banks up to $1.5 million.
Here, I’ll make it super easy for you: Click here to share the campaign on your Facebook and click here to share on your Twitter account. Boom! Each of those shares just equaled 10 meals for hungry Americans. You rock.
Donating at the Register
Now until April 25th you will also have the chance to donate at check-out at Walmart to Feeding America. A simple yes and couple dollars is all it takes. Remember that 9 cents is all it takes for Feeding America to provide a meal, so even a small donation can make a big impact.
When I looked at counter on how many meals these shops and shares have equaled the number was at 20.5 million meals and it’s climbing with every single ketchup bottle bought, Tweet sent and rounding up of dollars at the cash register.
This post was sponsored by Walmart through my work with The Motherhood, and aligns with my websites’ and personal goals to campaign for the support of food banks and diaper banks in America.