My daughter Eve was early to jump on the LEGO® Friends bandwagon. As soon as these girl-centric building sets came out, they appealed to her. During a time when all the gaming devices and screens around her beckon, Eve will spend hours using her imagination to build structures for the girl play figures and their pets, engaging in good old fashioned play. When friends come to the house for playdates, most often the girls are drawn to using the LEGO® Friends to tell stories together.

Although we have gifted Eve a variety of other LEGO sets, such as ones with themes based on her much-loved Hobbit book/film, and Toy Story and Star Wars movies, it is the LEGO® Friends sets that have most keenly captured her attention and sparked her creativity. I think it is because she relates to the characters and the world they inspire her to create. From setting up lemonade stands, to starting a pet grooming business, to reporting on-location from a news van, these are real-world scenarios that excite and appeal to Eve. While fighting zombies and out-smarting dragons have mad appeal to my ten year old son Charlie in his LEGO play, owning her own pet shelter or singing live in concert are the fantasies that connect with my eight year old daughter.


An original LEGO® Friends story Eve created without a set: a live concert in the park (while the Heartlake News Van crew reports on the action.)

According to research from the LEGO Foundation, children learn about themselves, others and the world through play. Since its launch in 2012, LEGO® Friends has dramatically increased the number of girls building with LEGO bricks and enjoying the benefits of construction play. I see this unfolding in my own home, which has thousands upon thousands of LEGOs, as the LEGO® Friends components are the ones that bring Eve back to her bricks every day.

LEGOs “get” my Eve, and they are striving to understand and connect with young women in exciting ways. LEGO® Friends has teamed up with Girls on the Run® (GOTR), a physical activity-based positive youth development program for girls in grades 3-5 that seeks to inspire girls to achieve their limitless potential. Do you have GOTR at your school? We see the GOTR gals running and laughing at their meetings on our elementary school campus after school and Eve cannot wait to join next year when she is a third-grader. We cheered for our GOTR club when they finished their first 5Ks this spring!

LEGO and GOTR, with a shared vision of empowering girls, have created an activity to spark the club participants’ creativity and further develop girls’ social, psychological and physical skills. The LEGO/GOTR curriculum will provide solo and group building challenges that will tap their their problem-solving, critical thinking and social skills. I know Eve will be totally digging LEGO Friends fun when she is in GOTR next year!

My dream for my daughter is that she is smart, happy, engaged in her world, physically active and constantly learning. I see that in her and I am thankful.


I was selected for this opportunity as a member of Clever Girls Collective and the content and opinions expressed here are all my own.

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